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Future 50 star: Buddy

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The company: Buddy

The boss: Adil Abrar

Buddy is a mobile phone-based diary designed to help mental-health patients record their daily moods, set goals and track common themes. By collecting data, users can identify what triggers changes in mood. Designed with end users and medics, Buddy hopes to tackle an area the NHS openly admits is woefully under-resourced.

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