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Future 50 star: Flybrid

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The company: Flybrid

The bosses: Jon Hilton and Doug Cross

Hit the brakes in a car and energy is lost. Flybrid’s spinning flywheel captures the energy, rotating at up to 60,000rpm. On restart, the wheel is connected to the transmission, reducing fuel consumption by up to 20 per cent. Founded in 2007 by Jon Hilton and Doug Cross, Flybrid is developing projects with nine car-makers including Jaguar, Volvo and GM. F1 already uses the technology – and it’ll soon come as standard across consumer cars, too.

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