Company: Insure the Box

The boss: Mike Brockman

Insuring cars is bonkers. Insurers make no attempt to discover how far you drive – which surely is a critical issue in determining premiums? Mike Brockman’s company solved this by installing a telematics box in cars to measure how far they drive. Policy holders get 6,000 miles with a policy, then buy more miles as needed. The box also measures the quality of driving, via a G-force gauge. Good drivers get lower premiums. Makes such good sense, you wonder why no-one thought of it before…

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