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Future 50 star: LoveThis.com

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The company: LoveThis.com

The boss: Alexis Dormandy

LoveThis.com is a recommendations service where, whether you need a plumber or hotel, you get tip-offs directly – and only – from your friends. Founder Alexis Dormandy was a founding director of Virgin Mobile and Virgin Active, before launching LoveThis.com this year.

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