Telling the truth about SME life today

Future 50 star:

The company:

The boss: Ning Li cuts out the middlemen in the furniture business, so homeowners can buy sofas, tables, chairs and lights directly from Asian and European manufacturers. Founder Ning Li got funding from’s Brent Hoberman and three other high-profile VCs, and launched in March 2010. Turnover is ?7m and growing at 30 per cent a month. A new feature will boost that figure: users can vote on designs to commission new products. No wonder Habitat went bust.

Return to the Future 50 list.


Related Stories

More From


If you enjoyed this article,
why not join our newsletter?

We promise only quality content, tailored to suit what our readers like to see!