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Future 50 star: Snap Fashion

The company: Snap Fashion

The boss: Jennifer Griffiths

Girl sees skirt of her dreams. Girl can’t afford skirt. Girl uses mobile to photograph skirt and is instantly told where to find a similar item at a lower price. And founder Jennifer Griffiths, who has a first class degree in computer science from Bristol, claims her algorithms factor in both dress size and body shape.

Return to the Future 50 list.

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