Telling the truth about SME life today

Future 50 star: Snap Fashion

The company: Snap Fashion

The boss: Jennifer Griffiths

Girl sees skirt of her dreams. Girl can’t afford skirt. Girl uses mobile to photograph skirt and is instantly told where to find a similar item at a lower price. And founder Jennifer Griffiths, who has a first class degree in computer science from Bristol, claims her algorithms factor in both dress size and body shape.

Return to the Future 50 list.


Related Stories

More From


If you enjoyed this article,
why not join our newsletter?

We promise only quality content, tailored to suit what our readers like to see!