Gadget, gaget, gajit or gagit?

Crispin Thomas, founder of the advice line which has over 100,000 members, says one of his senior members of staff pointed out statistics to him showing that 28 per cent of 18 to 21-year-olds were spelling the word gadget without the “d” – so he has decided to set up, and to counter this potentially huge loss in revenue. “Although search engines do have a default alert, which asks online users if they meant to spell a word in a particular way, we were finding a huge drop off among the younger users. We calculated it could impact on our business annually to the tune of £150,000,” says Thomas, whose business is one of the fastest growing private companies in the country, according to our annual Hot 100 rankings list.

“We registered the misspelt domain names a fortnight ago and, since then, we’ve seen a 5.21 per cent increase in sign-ups compared with this time last year with 254 more new members than we were projecting, which is fantastic," he adds. "As the UK attempts to crawl out of recession, businesses that trade online need to adapt their trading methods to counter educational shortcoming.”

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