When you think of a web design company, what does it look like in your mind A tastefully plain office with abstract art on the walls, a ping-pong table and some fake grass in the meeting room?
Well you’re half right; some of them have pool tables instead.
What you might not expect is a proliferation of glowing neon colours, the whirr of high-end cooling fans, or the clatter of mechanical keyboards. Many of the best web design studios use equipment originally designed for gaming. And why not” Gaming PCs are ubiquitous, powerful and they look damn good when the lights go on. And while they might not be the first thing you think about when you think of web design, they’re much more common than you think.
Web design is, at the end of the day, a primarily visual medium. Websites can have hundreds of images, fancy animations and a host of other gubbins that require a great deal of processing power to create. And at this point, what separates a powerful gaming PC from a regular, high-end office desktop” If the specs are broadly similar, why not go for the most cost-effective option?
Gaming peripherals are also fantastic for everyday office use. A precision mouse for FPS games can also be used for fine detail image editing. A mechanical keyboard designed for comfort and satisfying typing makes long coding and writing sessions a breeze. And top spec gaming headsets provide crystal clear communication for conference calls. Every peripheral has a use, be it personal, creative or professional.
But how does that impact the customer experience Simply put, you want anyone working on your website to have a sense of fun and creativity. Otherwise, you won’t get a unique website that caters to your needs! Being selective when choosing a web design service, and emphasising creativity over anything else, will get you the best possible results. After all, if your website doesn’t stand out of the crowd, how are you supposed to attract customers?
Gaming philosophies also have many applications within the web design sphere. Interactivity is becoming a common phrase, and what’s more interactive than video games” By applying this paradigm to websites and their features, a skilled web design team can push the limits of what their created sites are capable of. For example, a burger company could have the pages of their site themed around the ingredients of a burger itself, and a cycling shop could use a style similar to cycling tracks and country roads.
Another important aspect of gamifying the web design process is repeated engagement with the viewers. Any decent game will have some kind of mechanism to keep players coming back, a core gameplay loop. A well-designed website should be the same, hosting features or services that convert viewers into new customers, and retain previously converted customers as well. This is why it’s important to put an emphasis on having a well-designed web presence.
It is, however, important to make sure you’re getting the best possible web design for your money. Watch out for agencies who rely on templates; whatever you get from them is going to be mass-produced and severely lacking in creative flair. While it may be pricier, the best web design agencies are almost always the most creative.
In conclusion, when looking for someone to design your website to the best possible standard, creativity is a must. It’s simply the best indicator of talent and efficiency too. The industries of gaming and website design are much closer than you might think!