Name: Gary Frank

Age: 53

Company: The Fabulous Bakin’ Boys. We make fabulous cakes.

Turnover: £20m

First job: Ad salesman for Smash Hits magazine.

Dream job: President of the Cayman Islands

Car: Smart Roadster

Economy, business or first class: Economy

Most extravagant purchase: Maserati Spyder (a blue one).

Most-played song on your iPod: “House of the Rising Sun” by The Animals. 

Best business book: I don’t read business books!

Worst business moment: The ’87 market crash. I lost everything.

Proudest business moment: Starting The Fabulous Bakin’ Boys on 1 October 1997.

Your business mentor: I don’t have one!

Next big thing: The launch of our new Minis range…

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