Interviews

Gemstones are for life, not just a Christmas present

3 min read

21 December 2016

At a particularly busy time of year for her business, as shoppers try and find that last-minute Christmas present, Debby Cavill reflects on the last year.

We are careful to choose and promote items that are the perfect Christmas present, which means a strict stock selection for the festive period. We want to make sure our customers have the best possible gemstone and price point selection – our aim all year round, not just at Christmas.

The challenges that we face in dealing with the Christmas present rush is mostly in the Birmingham warehouse and Thailand factory. The factory in Thailand deals with orders from our German and Italian sister TV channels as well as the UK. Demand obviously increases during the approach to Christmas, so this means that we have to adjust our supply strategy accordingly. As ever, people seem to leave their shopping till the last minute.

For added reassurance, we offer a money-back guarantee until 10 January for Christmas present items purchased prior to 21 December, which is the cut off point for guaranteed delivery before Christmas.

Diamonds are forever

Diamonds are the gemstone for this time of year – extra sparkle for a loved one in the festive season, perhaps? Currently, and particularly online, diamonds are flying off the shelves. However, rubies also seem to really popular in the run up to Christmas – maybe it’s because there’s no gemstone that beats a ruby for warmth and depth of colour at this time of year.

2016 and beyond

We have now completed our first full year at our new premises in Birmingham. We are proud of how well all of our teams have come together and produced a great environment to work in. In house, we have our warehouse, call centre, main office and TV studios – and it is always great to see how well everyone gets on and functions as a team.

All in all, a really positive year to reflect upon and so exciting to think about what 2017 holds. We’ve got loads of new and exciting products ready for 2017 which we can’t wait to bring on air. The “big four” – diamonds, emeralds, rubies and sapphires – and varieties of these will continue to be our main focus at Rocks and Co.

This article is part of a wider campaign called Founders Diaries, a section of Real Business that brings together 20 inspiring business builders to share their stories. Bringing together companies from a wide variety of sectors and geographies, each columnist produces a diary entry each month. Visit the Founders Diaries section to find out more.