
What makes them different
Today’s students are studying during a peak in mental health awareness; a unique context in comparison to student cohorts before them. This means that conversations around student mental wellbeing and understanding the importance of being open about mental health issues has increased too. As a result of this boost in awareness, Gen Z is far more health-conscious and wellness orientated than generations before them.What businesses need to respond to
Therefore it is important for businesses to put in place schemes and initiatives to meet the wellbeing needs of the employees of tomorrow, ensuring a positive and supported workforce that reaps results. This shift in Gen Z lifestyle was revealed in recent research we conducted, highlighting that students spend an average of 70% more on fresh produce (£36 p/w) to prepare healthy, home-cooked meals than on alcohol and dining out combined (£28 p/w), diminishing stigmas that may have previously surrounded student lifestyle.Wellbeing is a top priority
The importance of wellbeing remains prominent in all areas of Gen Z student life, from what course they choose to study, to the design of where they work and live. Pro-wellbeing design is increasingly expected in business environments from Gen Zs, who want to work in well-designed workspaces that benefit their wellbeing, (think space, natural light and amenities), as well as their business acumen. With a wealth of flexi-workspaces and shared working environments available to today’s workers, businesses should ensure they are thinking about the effects of their workplace design on prospective Gen Z employees, as well as the positive productivity benefits that such design can provide.Job market changes

Tap into this new talent
Britain’s businesses should capitalise on the success that these entrepreneurial talents can bring to their company and should be excited by the impact the emerging Gen Z workforce can have on their enterprise, bringing a wealth of fresh entrepreneurial insight and creativity influenced by growing up in a socially driven culture.Share this story