Our “I’m voting as…” series of features is now firmly up and running, pulling together the opinions of senior business leaders from around the UK.Next in line is Tim Greatrex, the founding director of Rezonence and someone who wants to see more done to encourage big and small business collaboration. Who are you and what does your business do? I’m Tim Greatrex, one of the founding directors at Rezonence. I have a long heritage in helping businesses grow in the technology and media sectors. I‘m very well placed to do this having previously headed up one of the UK’s largest media agencies, ZenithOptimedia. Rezonence is an innovative marketing technology company that provides publishers with a new way to monetise their online content, while giving brands the opportunity to deliver effective online engagement with their audiences. Through our FreeWall product we provide publishers with a third way between free access to content and paywalls; delivering proven engagement with readers by granting them full access to premium inventory in return for interacting with an in-stream brand message or experience.” How has your business changed over the last five years? We are a startup, but the publishing industry has struggled over the past five years to find a solution to monetise their online inventory, whilst their print readership and revenues have nosedived, negatively impacting on their bottom-line. What are your growth plans for the next five years? Initially it’s to become the go-to marketing technology company for publishers that are serious about successfully monetising their online inventory, and for advertisers keen on driving proven engagement with their target audience. Once we are well established in the UK we have global growth in mind. What kind of government would you like to see elected? One that rewards big businesses for engaging with startups and small organisations, like ours. This could include offering low VAT on non-taxable profit on collaboration work and reduced business rates for bigger businesses who sublet space to a startup. Also, the government must do more to create access to startup and growth funding with the city and established institutions. Cutting tax, red tape and regulations for startups and small business is vital to make it easier for them to get established and grow. Finally, a government that would make it easier for companies to recruit and bring in experienced staff from abroad, such as web developers, to take advantage of the global talent pool. Read other “I’m voting as…” features:
- Confidence in UK growth falls amid volatile political climate
- Political parties must focus on education ahead of the general election
- Has Tony Blair’s speech on referendum been dismissed due to his broken promise?
Share this story