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General election 2015: Rezonence founding director Tim Greatrex – I'm voting as...

5 min read

16 April 2015

Former editor

With the startup community being one that has grown considerably over the last five years, we've quizzed early-stage entrepreneur Tim Greatrex on what will be affecting his decision-making when it comes to casting a vote in the general election.

Our “I’m voting as…” series of features is now firmly up and running, pulling together the opinions of senior business leaders from around the UK.

Next in line is Tim Greatrex, the founding director of Rezonence and someone who wants to see more done to encourage big and small business collaboration.

Who are you and what does your business do?

I’m Tim Greatrex, one of the founding directors at Rezonence. I have a long heritage in helping businesses grow in the technology and media sectors. I‘m very well placed to do this having previously headed up one of the UK’s largest media agencies, ZenithOptimedia.

Rezonence is an innovative marketing technology company that provides publishers with a new way to monetise their online content, while giving brands the opportunity to deliver effective online engagement with their audiences.

Through our FreeWall product we provide publishers with a third way between free access to content and paywalls; delivering proven engagement with readers by granting them full access to premium inventory in return for interacting with an in-stream brand message or experience.”

How has your business changed over the last five years?

We are a startup, but the publishing industry has struggled over the past five years to find a solution to monetise their online inventory, whilst their print readership and revenues have nosedived, negatively impacting on their bottom-line.

What are your growth plans for the next five years?

Initially it’s to become the go-to marketing technology company for publishers that are serious about successfully monetising their online inventory, and for advertisers keen on driving proven engagement with their target audience. Once we are well established in the UK we have global growth in mind.

What kind of government would you like to see elected?

One that rewards big businesses for engaging with startups and small organisations, like ours. This could include offering low VAT on non-taxable profit on collaboration work and reduced business rates for bigger businesses who sublet space to a startup.

Also, the government must do more to create access to startup and growth funding with the city and established institutions.

Cutting tax, red tape and regulations for startups and small business is vital to make it easier for them to get established and grow.

Finally, a government that would make it easier for companies to recruit and bring in experienced staff from abroad, such as web developers, to take advantage of the global talent pool.

Read other “I’m voting as…” features:

Do you think government in general is doing enough to support businesses of your size?

No. The government could be doing more to cut red tape and bureaucracy for small businesses, helping improve access to funding and incentivising collaboration with larger well established organisations to help them grow.

Has the impending general election caused any uncertainty regarding how you run your company?

No, although if there is no overall winner after the election we need clarity on the new government as soon as possible. We don’t want a long period of uncertainty and we’ll need a strong government to take progressive steps to help business, especially smaller ones, to grow.

In one sentence, please finish this line: “I’m voting as…”

I am voting as an entrepreneur who thinks it is vital we have a government that focuses on the needs of small and early stage businesses, and will stick up for them by encouraging big organisations to engage and collaborate with small and startup businesses to help drive growth.

Read more from our General election 2015 focus:

Do you agree with Tim Greatrex? Is there anything you’d like to add? Please let us know in the comments box below.