In her role as a technology entrepreneur, Wood is heavily involved with both public and private initiatives to create a more favourable climate for businesses to grow in. She joins our “I’m voting as…” series and shares some valuable insight.Who are you and what does your business do? Hello! I?m Sarah Wood, and I?m the COO and co-founder of video ad tech company Unruly. We help 84 per cent of Ad Age 100 brands get online video campaigns watched and shared across the web. So if you?ve ever watched roller-skating babies, singing kitties or moonwalking ponies online, chances are it?s our technology that?s powered the viral spread. How has your business changed over the last five years? This time five years ago there were five of us in a leaky London office with a golf umbrella over the server for when it rained. Now we have 200 employees across 15 offices around the world and we?re the leading platform for social video advertising. It?s been insane. What are your growth plans for the next five years? Looking ahead is key to survival in such a rapidly evolving digital media landscape. We?re always exploring new ways and new places to help brands reach audiences, wherever they?re watching or sharing videos Unruly is the only ad technology company that connects the content stack with the programmatic stack. In five years? time, we?ll be recognised internationally as the team that transformed digital advertising for the better. What kind of government would you like to see elected? Political parties have a habit of alienating voters in the run-up to the general election ? here?s too much finger pointing, nitpicking and blaming each other for past failures. And not enough vision. I?d like to see a collaborative, agile government with a clear understanding of the digital opportunity and a strong vision for the future of Great Britain. Given that 8 per cent of our GDP now comes from the tech sector and knowing that 27 per cent of all job growth in London comes from the digital sector, I?m looking for policies that support digital business, fuel the digital economy, prioritise digital inclusion and equip our children for a digital future. This is why I am an ambassador of the Your Life campaign: we need to be proactive and encourage children to study subjects which will open up career paths in this digital age. Read other “I’m voting as…” features:
- DrPete Technology Experts CEO Peter Chadha
- Develop Training CEO Chris Wood
- OMS managing director Clive Ormerod
- Matthew Hancock: The facts should be checked before Labour starts to make wishes
- Chuka Umunna: ?We have to stop gold plating European rules and regulations?
- What to expect in the upcoming 2015 general election
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