Back in January, Jaguar Land Rover committed to Britain’s workers when it expanded recruitment efforts at its Solihull plant and announced 1,300 new jobs to capture “British flair”.
Jaguar Land Rover’s CEO, Dr. Ralf Speth, spoke of a “commitment to the UK and the advancement of a high-tech, high skilled, manufacturing-led economy” and added the firm wants to “improve the quality of life for our customers and for our own employees.”
Fast-forward several months and Japan-headquartered Nissan has now followed suit – a move that has been backed by chancellor George Osborne. It will see the car firm support 34,000 jobs in the UK overall by investing £100m to develop the new Nissan Juke at its Sunderland plant.
“It’s fantastic news that Nissan will be building their new car here in Sunderland and securing valuable jobs for thousands working people in the area,” said Osborne during a visit the site.
“Our ambitious plans to build the Northern Powerhouse means building on the area’s strengths – including manufacturing – and this announcement is an important sign of Britain being chosen as a global leader in car production.”
Earlier in the year, the government provided the firm £1.4m worth of funding – that was matched by Nissan – to train 1,700 employees at the Sunderland site. Indeed, the north east of England boasts 6,700 direct Nissan employees while a further 20,000 supply chain workers will also benefit from the investment.
Read more on the car industry:
- More than half of bosses hire flash cars to impress clients
- The “Simply Clever” approach Skoda has to hijack customers from Ford and Vauxhall
- What UK SMEs can learn from Jaguar Land Rover’s business strategy
Elsewhere, the company also has “instrumental” design and engineering teams stationed in London’s Paddington and Cranfield in Bedfordshire.
Breaking down the employee numbers, Nissan has 8,000 in design, engineering and manufacturing across the UK, with 27,000 supported in supply chain and 3,900 in dealerships.
“Juke’s unique design is one of the reasons Nissan is now the undisputed crossover leader, underpinning five consecutive years of sales growth in Europe,” said Nissan Europe’s chairman Paul Willcox.
“With the next generation Juke now confirmed for future production, customers can be assured that Nissan is going to remain the benchmark in the crossover segment for many years to come.
“This announcement also gives security to our Sunderland plant beyond 2020, which the team has earned through many years of hard work and their ability to continually raise the bar on quality.”
Share this story