HR & Management


George Rockett

4 Mins

Name: George Rockett

Age: 38

Company: DatacenterDynamics. We’re an online, print media and events company that works in 45 markets around the world specialising in how data centers are designed, built and operated.

Turnover: More than £15m.

First job: While studying, I was a bin man, a motorway night worker (that guy that puts the cones out in front of oncoming traffic), and even a barman to the French Foreign Legion. My first “real” job was selling advertising space on a commission only basis – that’s where I met my business partner 15 years ago.

Dream job: I love drawing, detail and invention so I think architecture would be my thing – but I’m not ready to commit seven years to study right now.

Car: I’m not really into cars so I have a Ford Fiesta Titanium 1.6 Turbo Diesel – my Dad worked for Ford and he could choose two new cars every year, any car, but he always chose Fiestas. I guess it’s stuck! I live in the middle of London where cars get trashed so there’s no point in buying something fancy, so I cycle. It is often the quicker option.

Economy, business or first class: Travel used to be a constant, but as our regional offices have grown I am spared the pain. I use air-miles to upgrade to a bed if it is a particularly long journey or overnight. If not, I am happy in premium – I am not the tallest of blokes so leg room has never been an issue.

Most extravagant purchase: The lease and refit of a restaurant near my home. I tell people I bought it so I could get my favourite dish – veal Milanese with mash potatoes, Buenos Aires style. Truth is, it was a business venture with someone that knows about the restaurant trade, where I could indulge my interior design fantasies. The coloured encaustic tiles from Spain may have been overkill.

Most played song on iPod: Libertango by Astor Piazzola (I’m half Argentinian – did you guess from above?).

Best business book: I don’t read business books. But, with a business that can be affected by global events, if I’m not reading the Economist I am at a disadvantage.

Worst business moment: Being royally done-over by a business partner and nearly losing everything; but that’s par for the course for everyone isn’t it?

Proudest business moment: I can’t pick one out. I am constantly proud of my business, our staff and the high regard we are accorded by the market.

Business mentor: Dan Scarbrough is my business partner and we act like two halves of a brain. It’s not always easy, but we are each other’s mentor.

Next big thing: For us, it’s training. But, in general, e-learning technologies are making it ever easier to transfer knowledge and experience in new and interesting ways, which transforms peoples skill sets and eventually markets.

Share this story

How to sell a business (3) – contracts
How to sell a business (4) – shareholder structures
Send this to a friend