Content marketing, which according to the CMI means “creating and distributing valuable content to acquire a defined audience,” is a growing trend. And while some are sceptical about its long-terms benefits, know that it is probably one of the most effective marketing strategies out there.
We’re not alone when it comes to this thought. Statistics aplenty praise content marketing as key to business success. Those wielding high-quality content experience 7.8 times more website traffic, so it’s no wonder 51 per cent of companies are dedicating extra budget to it. But more bosses should be making the most of it, and there’s one massive reason why.
At the end of 2016, research from Blue Corona found that 70-80 per cent of people research a company before making a purchase – so you really don’t want to have a site containing a mere email link and brief business description. It may sound simple, but more content means people have more reason to stick around. Remember, we’re in the age of relationships, where customers believe businesses should make efforts to engage with them – and they’re quick to leave if their interest isn’t immediately peaked.
Talking about added benefits, content marketing also means gaining higher visibility in search engines, not to mention that it positions you as an experienced party. More importantly, it enables increased sales opportunities.
As Ann Hadley, chief content officer at MarketingProfs, once famously said: “The truth is that giving free content will do a few things, but it won’t dissuade the purchase of any metaphorical milk. Rather, educating prospects about products you sell and underscoring your own expertise increases your credibility. It allows you to unapologetically charge what you charge.”
But if you’re not sold on why you need to get a content marketing strategy in place, then what better way to sway you than through an infographic. It’s courtesy of Skilled.co – and touches on the numerous benefits to be had.
Presented by Skilled.co