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How To Get Verified On Instagram As A Business

How To Get Verified On Instagram As A Business

One of the best marketing tools now available to small businesses is social media. Businesses can promote their products and give more information about their brand while keeping advertising costs relatively low. Instagram is one of the main platforms small businesses use and by gaining a verified badge, it gives a level of comfort to your potential customer that you’re a trustworthy business. So that leaves the big question – How do you get verified on Instagram?

To help with promoting your business on Instagram, this article will give some helpful hints on the steps you can take for successful marketing.

Why Should You Get Your Business Verified On Instagram?

If you have ever used Instagram, you may have noticed that some accounts – usually businesses, celebrities or public figures – have been assigned a verified badge. But do you know what this is and how to get one?

Unfortunately, it’s not as easy as it sounds although the benefits could be huge for businesses if they spend the time to attain verification from Instagram. On social media, there is an unfortunate trend whereby people set up fake profiles to scam people. As there are so many scammers out there, Instagram has added a verified badge so that customers can trust that the people or businesses behind the profiles are who they say they are.

If consumers trust that the business is genuine and are who they say they are, they will be much more likely to part with their hard-end cash, which can increase sales and revenue for a business.

This can prevent any online consumers from being scammed as they might think twice about purchasing from a certain business if the verified badge is not present. Although you’re not responsible for keeping consumers safe, if a scam was set up using your business name, it may bring long lasting negative publicity to the business.

Here are some helpful hints to attaining a verified badge on Instagram.

How To Become A Verified Business On Instagram

Currently, Instagram only assigns a verified badge for brands, public figures and celebrities which may mean your application for verified badge is rejected. It is worth requesting in any case as you may have enough information to be verified.

To do this, you simply need to follow the below steps:

  • Log into Instagram
  • Go to your profile
  • Click on Hamburger icon (≡)
  • Click settings > Account > Request Verification

When submitting your request, you will be asked to describe why you believe you should be verified and to prove you are who you say you are. Instagram will then review your application and decide whether you will be assigned a verified badge.

Instagram Won’t Verify My Business – What To Do

Instagram usually only assigns a verified badge to well-known brands, public figures and celebrities, so it can be difficult for small businesses to attain. So, if your business is refused the verified badge, is there anything you can do to make Instagram verify your business?

First, don’t take it personally, it’s not easy to attain a verified badge and most requests are rejected, which Instagram explains on their website. Instagram may change criteria for attaining these badges in future but in the meantime, the less verified badges there are and the harder they are to attain, the more weight they add to a business when they do get it.

Building Brand Trust

Even if you don’t get a verified badge, building trust with your potential customers is important and there are some things you can do on Instagram to achieve this.

Providing further information about your business within your bio on Instagram can help build relationships with potential customers. It can give customers an idea of what your business offers and by describing products and services, making your business profile look more genuine to customers. There are many fake accounts out there and it’s important to differentiate yourself from these.

A good way to do this is to post videos and pictures of your business. This could be videos or photographs of what you offer, what your business looks like if a physical location and how your business operates behind the scenes. This is a great way to let your customers assess your business and build trust that you are a genuine operation.

Customer reviews are also helpful! This is probably one of the most important, as potential customers can check what other people have said about your business. Not only will this demonstrate that you are a genuine business, but customers will be more likely to spend their money if they can see that several other happy customers are satisfied with their purchases.

Benefits Of Instagram For Businesses

Instagram can be an extremely useful marketing tool for all businesses, as it lets you promote your brand, the key benefits of your product or services and usually can be set up and managed for free. Let’s explore some key benefits of Instagram.

1. Boost Brand Awareness

Using social media platforms like Instagram has now become the most common way for people – usually millennials – to keep in touch with friends and provide updates about what’s going on in their lives.

Getting a business profile on Instagram can help promote your brand, generating more leads which will hopefully lead to increased sales. It’s a great way to advertise to a wider and varied audience and grow your customer base.

Creating quality and engaging content for your Instagram will help promote your brand and keep it at the forefront of people’s minds. However, building a following on Instagram is not a quick task and will require consistent posting over a significant period to grow your brand awareness and number of followers.

2. Low Cost Lead Generation

As mentioned previously, one of the main benefits of social media is that it can be a completely free way to advertise to a wider audience. It’s also possible to pay for advertising on social media platforms but if businesses wish to run their own accounts, then they can keep marketing costs down significantly.

If businesses wish to run and maintain their own social media accounts, then there are some tools which they can make use of to do this and again, some are free! Social Media management applications like Buffer and Hootsuite allow you to post across multiple social media platforms and schedule your content instead of having to post individually on each.

3. Increase Website Traffic

Increasing your web traffic is also important when running a small business and Instagram can help do this, both directly and indirectly. By adding your website link to your Instagram bio, potential customers can click on the link to be directed to your website.

As you continue to grow your presence on Instagram, potential customers will start to remember your brand and then visit your website when they need a certain service or product which you offer.

This will then hopefully result in an increase of followers and web traffic, and once customers are on your website, they can then be converted to paying customers and increase sales and revenue.

4. Understand Your Customers

For any business to be successful, it’s important that you know what your target market is. This enables you to explore what potential customers like and what challenges they are facing, ensuring you can provide the right product or service to meet their needs.

Instagram can help with this as you are able to see who has engaged with your posts and what action they took. As potential customers engage with your posts, the analytic services available on social media platforms will show you the customer behaviour, what they like and don’t like, and what purchases they make. This can allow you to customise your marketing techniques to your customers preferences.

5. Build Trust In Your Brand

Building trust with potential customers is essential for any small business and having social media accounts that provide regular updates is a good way to build the credibility and trust of your brand.

Today, most people will research online the product or service they are considering buying. This will include looking at customer reviews, checking a company’s social media accounts or looking at company websites. Having consistent information across all areas can help build trust with the customer that you are a reputable and professional company.

If you can grow a large following on Instagram, it will show other potential customers that you have several happy customers as well as others who have trusted your brand enough to purchase either a product or service. It’s a good idea to start trying to increase your Instagram following as early as possible as it can take a while to grow.

Top Tips For Using Instagram For Business

Instagram for business is a strategy that small businesses use to promote their brand and business, although it usually comes with a cost. So, you have now decided to use Instagram, so how do you ensure Instagram for business is successful?

Below are some helpful hints when attempting to build your brand on Instagram:

1. Use A Business Account

It is important that small businesses are aware that using Instagram for business can be more effective than simply using a personal Instagram account. There are a variety of reasons for this which are included below:

  • Provides analytics on followers, ad performance and conversion rates
  • Allows user to create Instagram specific content like ads and posts
  • Includes contact details on your profile
  • Access to extra sales channels e.g. Instagram shopping

Converting from a personal account to an Instagram business account is straightforward and easy to do. The required steps to do this are noted below:

  • Log into Instagram
  • Go to your profile
  • Click on Hamburger icon (≡)
  • Click settings > Account > Switch to Professional account

After these steps have been completed, your personal account will now be switched to a professional account, making available the additional benefits of an Instagram for business account.

2. Optimise Your Profile

Writing an interesting and attractive bio to optimise your Instagram profile is essential. This is the first link to any potential customers and needs to be engaging to give the best possible first impression to your customers.

It’s also a good idea as a business to use your company logo as your profile picture. This lets you relay your brand’s image – as well as service description – quickly to your customers so they are aware of what your brand looks like and what it does.

3. Know Your Audience

As previously mentioned in the article, knowing your target market is imperative. This will allow you to create content that your target market will find engaging and hopefully interact with to increase sales and visibility of your brand.

4. Create Compelling Content

With Instagram being a visual platform, creating compelling content that your target market is likely to find engaging is essential. Images should be vibrant to grab the user’s attention and encourage them to interact with your post.

Eye catching content is not the only aspect you need to consider. The captions that accompany any images are also extremely important. The captions should include any call to actions for the user so it’s clear the actions you want them to take after viewing your content.

5. Use The Right Hashtags

Instagram uses ‘hashtags’ to enable users to find relevant content so it’s important that they relate to your business. Knowing the correct hashtags to use when growing your brand can be tricky, so it makes sense to do some research and understand what hashtags give you the best chance of success. An example of how to do this would be checking what hashtags your competitors are using and determining what would be the best option for your business.

6. Keep Your Brand Image In Mind

It’s important your branding is consistent across all your marketing channels, not just Instagram. The most successful businesses have strong consistent branding across all social media channels, websites and merchandise that is instantly recognizable. It’s worth taking the time to really understand your branding and its message and to ensure this is consistent across all marketing channels.

In Summary

Instagram is one of today’s most important and most used marketing channels for small businesses to promote their brand and although not all businesses will use social media as a marketing option, there are many that depend on it for a continuous stream of customers.

For the businesses that do use Instagram, even though not all will be assigned verified status, there are still several benefits that can be realised by marketing and promoting your brand on Instagram which makes it an important tool in enabling the success of a business.


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