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How To Get Verified On Instagram As A Business

How To Get Verified On Instagram As A Business

Instagram is a vital marketing tool for many business, enabling you to connect with potential customers and promote your brand image. Being a verified business helps to build trust in your brand, showing your potential customers that you are who you say you are. But you need to know how to get verified on Instagram as a business.

In this article, we’ll explain how you can become a verified business on Instagram, as well as talking you through some of the top tips for promoting your business on Instagram.

Why Should You Get Your Business Verified On Instagram?

If you’ve spent any time on Instagram, you have probably noticed that many brands, celebrities and public figures have a verified badge next to their name. But what does this mean and how do you know if it is the right step for your business?

We live in a world where it is very easy to pretend to be someone that you are not, and there’s no shortage of scammers out there. The verified badge demonstrates that the user is looking at the official account of the business or celebrity, so that they know they can trust that the account is who they say they are.

Being a verified brand on Instagram helps to build trust with your audience as they know that your business has been verified by Instagram. Of course, they will be more willing to part with their hard earned cash if they are certain that you are a genuine business, so this can help you to win more sales and in turn make your business more profitable.

Not only that, but being a verified business can help to prevent your audience from being sucked in by scammers. It is all too easy to see a brand and click on their posts, but if it doesn’t have that all-important verified badge, they might think twice about sending money. Whilst your business is not responsible for the scammers, it can impact your brand image if they are scammed in your name.

But how do you become a verified business on Instagram? Read on to find out.

How To Become A Verified Business On Instagram

It is important to note that Instagram currently only awards the verified badge to certain brands, public figures and celebrities. So, you might find that your request to have your brand verified is rejected. However, it is always worth a try, especially if you are finding that scammers are cloning your business page.

To request verified status for your business on Instagram, you will need to log into your account, navigate to your profile and click on the three horizontal lines in the top right corner of the screen. From here, you will need to click on ‘settings’, then ‘account’ and then ‘request verification’.

You will then be asked to complete a form to explain your reasoning for becoming verified and to prove that you are who you say you are. Once you submit this form, Instagram will review your request and decide whether to award your business with verified status.

Instagram Won’t Verify My Business

Instagram Won’t Verify My Business – What To Do

Unfortunately, not every business manages to secure the coveted verified status on Instagram. In fact, it is mainly well-known brands, public figures and celebrities that are awarded that all-important verified badge. So, what can you do if Instagram refuses to verify your business?

Firstly, don’t take it personally. Instagram makes it clear on its website that many requests are rejected. Of course, if every account had a verified badge, they wouldn’t hold as much power. There’s every chance that Instagram will change its rules in the near future to enable more businesses to become verified.

Luckily, there are some things that you can do to build credibility on Instagram without getting verified.

Building trust is the key. One way to do this is to talk about your business in your Instagram bio, giving your potential customers more information about your business. This will help to show that you are a genuine business, setting you apart from the fake profiles.

Another way to prove that you are an authentic business is to post behind the scenes content to your Instagram stories. This is a great way to build trust with your customers, as well as enabling them to find out more about your business.

Finally, encourage your satisfied customers to post their feedback on their own Instagram, tagging your business in their posts. This will demonstrate that you are a real business with many happy customers, making your followers more likely to buy from you in the future.

Benefits Of Instagram For Businesses

Benefits Of Instagram For Businesses

Instagram is a valuable marketing tool for any business, helping to raise awareness of your brand and ultimately generate more sales. Let’s take a look at some of the key benefits of using Instagram to promote your brand.

1.     Boost Brand Awareness

Many people, especially Millennials, have an Instagram account and use the platform regularly to keep in touch with friends and share their lives with their followers. Getting your business on Instagram can help to boost awareness of your brand, helping you to connect with new potential customers.

Instagram is based mainly on images, which can help to build familiarity with your brand with your followers. However, it is important to note that it takes time to build up followers on Instagram – it won’t happen overnight. Consistently creating quality content is the key to building your following and increasing your brand awareness with Instagram.

2.     Low Cost Lead Generation

One of the best things about Instagram for business is that it is completely free. Of course, you can choose to pay for advertising space, but creating a business account and posting content for your followers is free. This makes Instagram a cost effective way to connect with potential customers.

There are also free social media management tools such as Buffer and Hootsuite which enable you to post across multiple social media channels and schedule your content.

3.     Increase Website Traffic

An unexpected benefit of using Instagram for your business is that it can help to increase website traffic. This can happen both directly and indirectly. If you link to your website from your stories and feed, you will find that your followers click through to your website.

However, you will also gain traffic thanks to your increased brand recognition, as people begin to remember your name thanks to your Instagram presence. It is a win win situation!

Of course, the more that your following grows on Instagram, the more website traffic you are likely to get. Once your potential customers are on your website, you will be able to convert them into customers and make sales.

4.     Understand Your Customers

The key to running a successful business is to really understand your target market. You need to know what they are interested in, as well as the challenges that they are facing. By understanding these challenges, you can ensure that your business resolves their issues, making your products and services even more tempting.

Instagram is the perfect place to get to know your target market. As your potential customers interact with your content, you will be able to find out more about what makes them tick, their interests and their dislikes, so that you can really tailor your products, services and marketing to their preferences.

5.     Build Trust In Your Brand

There’s nothing more important than trust when it comes to building a brand. Luckily, having up to date social media channels such as Instagram can help to build credibility and trust.

In the modern world, buyers conduct most of their research online before making a purchase. This will often include checking a company’s website and social media pages. If they see the same information on each of these channels, it can help to increase their recognition of the brand, as well as building their trust in the company.

Another way to increase your brand’s credibility is to have a large following on Instagram. This demonstrates to your potential customers that you have a lot of satisfied customers and that others also trust your brand. Of course, a following takes time to build, so it is a good idea to start working on this as soon as possible.

Tips For Using Instagram For Business

Top Tips For Using Instagram For Business

So, you’ve decided to use Instagram to grow your business and build your brand. But how do you guarantee success when you are using Instagram for business?

We’ve put together some of our top tips for building your brand on Instagram, giving you a head start and helping you to get ahead of the competition.

1.     Use A Business Account

Many small business owners set up their company’s Instagram account using a personal account, thinking that it is easier than opening a business account. However, it is important to understand that there are many benefits of creating a business Instagram account, such as:

  • View insights about your account, your followers and the performance of your content
  • Create Instagram ads
  • Display your contact details and a call to action button on your profile
  • Access Instagram Shopping

If you are currently using a personal account for your business, it is easy to convert it to a business account. Simply click the three lines at the top right of the screen, click on ‘settings’ and then ‘account’. You will then see the option to switch to a professional account.

2.     Optimise Your Profile

When you are using Instagram for business, it is essential that your profile is properly optimised. This means writing a compelling bio that makes the right first impression on your visitors.

You will also need to choose a profile picture that conveys your brand image and quickly explains to visitors what your business does. For most businesses, using your logo as your Instagram profile picture is a sensible option.

3.     Know Your Audience

Before you start creating content, you need to understand exactly who you are targeting with your Instagram page. This will enable you to create content that really appeals to your target audience, so they will be more likely to interact with your content.

4.     Create Compelling Content

Once you know who you are creating content for, you can begin to think of ideas of content that will speak to your target audience. Instagram is a visual platform, focusing mainly on images, so it is essential that you choose an image that will catch the eye of users and stop them from scrolling.

However, images aren’t the only thing you need to think about when you are creating content for Instagram. You will also need to think carefully about the captions that you choose and the call to actions that you use, so that your followers know what you want them to do after viewing your content.

5.     Use The Right Hashtags

Hashtags are one of the key ways that Instagram users find relevant content, so it is essential that yours are on point. It can be hard to know which hashtags to use when you are just getting started, so it is a good idea to do your research. A good way of finding hashtags is to check out the hashtags that your competitors are using.

6.     Keep Your Brand Image In Mind

Branding is everything in business, and it is important that your brand image is consistent across your social media channels, your website and any printed media. The most successful brands are those that have a strong personality that is instantly recognisable, so take the time to really understand the personality of your brand so that you can ensure consistency across each and every one of your marketing channels.

In Summary

Instagram is a valuable tool when it comes to marketing your business and building your brand. Whilst it isn’t right for every business, many companies rely on Instagram to bring in a continuous stream of new customers and keep their business afloat.

If you are using Instagram to market your business, you might be wondering how to get verified on Instagram as a business. Unfortunately, Instagram only awards verified status to certain businesses, with the accreditation usually reserved for big brand names. Luckily, there are lots of things that you can do to build the credibility of your brand on Instagram, without verified status.


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