Gett crashes into Uber’s price hike with flat £10 rate across central London

Gett works strictly with licensed black cabs and Hackney carriages in 25 cities across the UK, having expanded into 18 new locations in June, allowing customers to book and pay for journeys with its mobile apps for Android and iOS.

Real Business spoke to CEO Remo Gerber at the time of the expansion and he said: “Uber isn’t going to spell the end of black cabs, they have so much going for them. And cabs aren’t tech averse, quite the contrary actually.”

Private car-centric Uber is often slammed by London’s taxi drivers, and the firm did nothing to win any favour among customers on 9 July amid the citywide tube strike in London when it tripled prices to make the most of the demand surge.

Responding to the tactic, Gett has gone the other way by charging a flat rate of £10 in central London, regardless of the distance, traffic, or time spent in the cab.

Read more on the car service war:

Effective for the rest of July and running Monday to Friday between 10am-10pm, eligible passengers will receive an alert confirming the £10 price upon arrival at their destination.

“We’re thrilled that we can launch this £10 offer to Londoners and pleased we can increase the number of jobs going to London’s world famous black taxis,” said Gerber.

“By introducing this fantastic fixed price, consumers will see the many benefits of taking black taxis over minicabs: all our drivers are fully licensed and CRB-checked; they are trained to drive London’s complex streets without relying on SatNavs and, of course, they can cut journey times by using the bus lanes. Gett is definitely the best way to get around London during the summer months.”

Additionally, a Gett spokesperson confirmed to Real Business that the company experienced a download spike of 300 per cent while and orders increased by 200 per cent.

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