Bought to aid Halliday-Stein’s BullionByPost business offering, which deals in bullion by trading gold and silver bars, it beat the previous record by £40,000. Stretching back to 2008, the £560,000 purchase of Cruise.co.uk had been the leader.
Rather ironically, Halliday-Smith tried to buy the Gold.co.uk domain in the same year – but could not afford to stump up the £50,000 that was demanded back then. In a statement, Halliday-Stein said: “Whilst this is a significant amount to pay I strongly believe the domain will prove to be great value over the long term.Disney uses "pulling power" to nab Star Wars domain names from Berkshire fancy dress shop
BullionByPost is now turning over in excess £100m a year. Figures from the end of 2014 suggested it had more than 70,000 registered customer accounts, had sold £300m of precious metal and processed over 100,000 orders. Despite its size, Halliday-Stein turned crowdfunding in the hope of raising £2.2m. However, the pitch on Crowdcube was discontinued, with the entrepreneur simply saying that it would “enable us to focus on delivering our vision for the business”.- Welcome to the .uk: Launch of shorter domain names
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