For the 28 weeks to 9 August, pre-tax profits also lifted 5.4 per cent to £7.4m. Kelvin, the enigmatic entrepreneur who founded Ted Baker in 1988, attributes the performance to “the strength of the Ted Baker brand combined with our successful multi-channel distribution strategy and careful international expansion”.
However, he adds: "The board is mindful of the uncertain economic environment and we remain understandably cautious about trading in the second half of the year."
The company’s share price dropped following Kelvin’s comments about the economy.
Ted Baker’s results follow news from Asos that its sales have soared by 104 per cent for the six months to September 30.Related articlesAsos soars as the high street suffers“The UK is dead for small niche chains”Retailers vs landlords. It’s warPicture source
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