The European Union raised concerns that Google had been distorting internet search results in favour of its Google Shopping service, while an antitrust probe into its Android mobile operating system is also underway.It now looks like the company is attempting to peter out another of its ongoing battles, with the announcement that it’s pledging 150m to European news publishers and journalism-focused startups over the next three years. Those involved include The Financial Times, the Guardian, the German Die Zeit, Spain’s El Pais and the Netherlands’ NRC Media. Notably absent are media groups that have been critical of Google, including Rupert Murdoch’s News Corp, though Axel Springer group is also currently not taking part. Publishers have been complaining for a while about the wide-ranging impact that Google’s use of their content has. The European Union is looking into whether Google has abused a 90 per cent market share in search illegally promoting its other products and services. While this share of activity doesn’t directly affect news, it’s evidently a sensitive topic, with implications elsewhere. The move, titled the “Digital News Initiative”, will involve a partnership with eight publishers (though Google has said others are welcome), to establish a working group to focus on the innovation fund over three years, along with product development the key area of interest for publishers. The Guardian said that Google has promised this will aim to increase revenue, traffic and audience engagement . Google’s head of strategic relationships in Europe, Carlo D’Asaro Biondo, discussed the development in a speech at the Financial Times Digital Media conference, commenting: “We are determined to play our part in ongoing dialogue and business partnership with the aim of building something more sustainable. It’s not the first time the US company has ruffled publishers’ feathers and made efforts to address the dispute. In 2013, Google agreed to implement a similar fund to support French media organisations, following a disagreement about its right to show headlines and text removed from their sites on Google News.
Two months of negotiations resulted in the creation of a 60m fund aiming to improve the French media organisations’ internet operations. At the time, the French government threatened to tax the revenue Google made from posting ads alongside the results, and Google then said it might stop indexing French papers’ articles. As well as creating the Digital Publishing Innovation Fund, Google agreed to allow French media access to its advertising platforms at a reduced cost a compromise allowing it to avoid paying an ongoing licensing fee. Ian Maude, head of internet at Enders Analysis said then that the agreement could be an indicator of future relationship-building between Google and publishers. It appears Google has opened the door to other countries’ newspapers doing the same thing. This sets a precedent which other publishers may pursue in their own negotiations. Interestingly, during D’Asaro Biondo’s speech he touched on the acknowledgement that Google News had made mistakes, and the company was now seeking a less turbulent relationship with those who could feel that Google is taking their content, displaying it freely and stealing their advertisers in the process. Google has always wanted to be a friend and partner to the news industry. I think we have to accept we have made some mistakes along the way,” D’Asaro Biondo added. Read more on Google:
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