With the recent focus on SME export, the map is an excellent way of finding country specific information – especially if you’re a digital business. Markets profiled include France, USA, Germany and Spain. For each of these markets, information on internet penetration, web search and online purchasing behaviours is provided, along with other key demographic insights. New research from OC&C Strategy Consultants, in collaboration with Google’s map, reveals that UK businesses in the travel, retail, leisure and content sectors, could benefit from a global eCommerce export market worth ?45bn by 2020 – three times its current estimated value of ?13bn. It also highlights examples of digital businesses which successfully launched to a global market. For instance, online payments firm PayPal went international within two years, and San Francisco-based Airbnb expanded internationally within a year and is now the world’s largest community-driven hospitality company. Peter Fitzgerald, UK Country Sales Director at Google, comments: ?The rules on international business have changed. The internet has removed boundaries, changing markets forever. This means that everyone from traditional businesses and established internet players, to bedroom start-ups, can take advantage of online tools and digital marketing to easily target new territories and engage with new customers. “We hope the Google Export Business Map will help UK businesses to capitalise on the ?45bn opportunity, inspiring them to think beyond their local markets and grow quickly and strategically.? By Shan? Schutte
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