
On Monday morning, Google released Panda, one of its most important updates.
In order to understand why Panda is so important, here’s a quick overview of how Google compiles its search results, and what it means for your website. Behind a search’s ten blue link results, video and map listings is a massive algorithm which decides what goes where. As things continually change, Google constantly has to update these rules. This generally happens twice to four times per year and generally causes havoc. The upside is that the more that Google “loves” you site, the higher you appear in the listings, and the more, therefore, the more visitors you attract. The downside is that if Google’s “love affair” with your site is over, you get cast down the results with the rest of the minions, and lose lots of visitors. Your rank in a search result is very important. It’s been calculated that websites in position one on Google search results receive about 45 per cent of the search traffic for the particular term. Position two on the page gets 20 per cent, while positions three to ten get the rest. Therefore a slip either way can make a major difference.Panda
What it means for you
What does this mean to the company who is not digital but uses a digital and social strategy to generate new business? Well, in most cases there won’t really be any issues. Your web agency might have built some links from sites which have been devalued, but that probably won’t make much of a difference unless they are unscrupulous. Share this story