
Since being founded in 2002 by Nick Woodman, who was looking for a better way to attach a camera to his surfboard, the business has gone on to become one of the most popular brands in the action camera space.
Karma is its latest effort to increase sales and appease the appetite of gadget junkies, and is described as a compact design that includes an image-stabilisation grip that can be handheld or mounted to vehicles or gear. Alongside the growing popularity of GoPro products in the UK, consumers have also taken to drones. Broadcaster sky recently announced it was investing $1m into the Drone Racing League and plans to show ten one-hour episodes on its new Sky Sports Mix channel. Ecommerce retailer Amazon has also begun a testing programme in the UK, to determine whether the use of drones to deliver products will be viable. Giving his thoughts to the drone product, Woodman said: “We’re stoked to launch Karma and show how much more it is than a drone. Karma packs Hollywood-caliber aerial, handheld and gear-mounted image stabilisation into a backpack for $799. It’s so easy to use, a beginner can have fun straight away.”Read more on tech for the?Business Class?lifestyle:
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- Dial smart band from will.i.am on the market
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