
Organisations such as Google, Arup, L’Oreal, Microsoft, Ford, BP, BSkyB, Airbus, Balfour Beatty, Laing O’Rourke, IBM, Nestle, Samsung, the Science Museum and the Royal Academy of Engineering, have pledged to do more to highlight the career opportunities open to those studying STEM subjects, committing to create over 2,000 new entry level positions including apprenticeships, graduate jobs or paid work experience posts.
The campaign will also have targeted advertising and a new scheme to boost the number of skilled science teachers alongside the pledges from businesses. The advertising campaign will be spearheaded by Edwina Dunn, who co-created the Tesco Clubcard, and an independent board of eight entrepreneurs and advocates. They will transform the way young people think about maths and physics and the careers to which they lead. In addition, top firms including Barclays, Tata Consulting, National Grid and GlaxoSmithKline, are also sponsoring a new scheme called “Maths and Physics Chairs”, to recruit post-doctoral graduates to become science and maths teachers injecting top-level expertise into schools with poor progression in these topics.- L’Oreal will commit to £155,000 in fellowships and support for female scientists for the next two years;
- Airbus will commit to recruiting circa 25 per cent women engineers as a priority for this year;
- Arup doubling the proportion of female apprentices to 30 per cent by 2030;
- GE increasing the number of science and technology ambassadors to 500 by 2015 (aiming for 30 per cent of these to be women);
- BP to launch a new employee volunteering web based tool in Summer 2014 to reach 10,000 employees, enabling them to engage with 190 schools;
- Microsoft to train and mentor 180 female undergraduates over the next 12 months;
- Royal Holloway, University of London will launch a Department of Engineering and new Electronic Engineering degree programme, opening in 2017, designed from the outset to be female-friendly; and
- The Science Museum will deliver a three-year exhibition that will inspire young people to think engineering could be for them.
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