Gibbs remembers well going home to his wife and telling her he?d just met the company he ultimately wanted to join. Back then he worked in the transaction department at PwC, conducting due diligence on businesses ahead of M&A deals.He?d been with PwC for eight years, gaining qualifications and exposure to sectors such as internet and technology. Before that, and during the infamous dot.com boom and bust, Gibbs had dipped his feet into the startup world after leaving university. His broad role there showed him how technology was changing things and provided an insight into entrepreneurial businesses and the kind of people that ran them. After came a stint at a technology consultancy, working on projects such as the initial allocation of 3G licences to mobile operators. Looking back at the moment he left PwC to join Graze, a subscription snack company, Gibbs told Real Business: ?In essence it was the best job interview you could have. I spent two months working with the senior management team.?
When Gibbs joined Graze in 2012 it had one core product, a variety snack box that was being sold in the UK. The business was at the forefront of a healthy snack drive that delivered tailor-made boxes to the homes of offices of customers. In the time that Gibbs has been CFO, Graze has introduced a kids range, breakfast range and is about to unveil a larger sharing size option. On top of that, the company now has a firm foothold in the lucrative US market. Describing what has been at the centre of the growth, Gibbs added, ?Data has been at the heart of what we?ve done. As we?ve gone on the complexity of the data has increased, but with that our ability to use it to drive forward has improved. ?A good example is how we look to segment our customer base. The fastest growing segment is actually suburban mums, away from the perception that we focus on young office workers.? Read more about Graze:
- Hungry? You will be
- Graze shortlisted for Growing Business Awards
- New Product of the Year goes to Graze
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