Clarity, knowing what they want, and being clear on how to get thereGaining clarity of direction is essential especially when faced with many ideas and challenges. I often advise clients with big goals and ambitions to break them down into the smallest of steps possible on a daily, weekly, monthly and ultimately annual basis. It is then so much easier to work through what needs to be tackled, and this readily shows up where you may need to draft in additional expertise and know-how.
ResilienceThere will inevitably be set-backs and obstacles, and being able to power through these is noticeable in mumpreneurs. It might not be easy however as is often quoted in the Pixar movie Nemo, one really does have to “just keep swimming”. It is a fantastic quality I have observed many, many times.
Self-beliefHaving a strong belief in what you are doing goes a very long way, and of course from a neuroscience perspective, the sub-conscious doesn’t discriminate between fact and fiction. So, if we believe that we can do something, the brain recognises this and if we believe that we can’t, the same is also true. Read more about mums in the business world:
- With a little help from my mum: Tangle Teezer founder recounts his journey
- How does the UK truly feel about men and women sharing parental leave?
- There’s a muse behind every leader: Entrepreneurs and MPs on their mothers
AdaptabilityBeing adaptable to make better decisions and judgments goes hand in hand with running a great business. By analysing when things go well and when they don’t you will be able to adapt accordingly and regularly. It may sometimes be little adjustments and sometimes quite significant changes to the business, though all aligned to business focus and goals.
PassionWhere would the world be with-out passion? When you love what you do, following your dreams and realising your potential is so much easier especially when the going gets hard. Running a business takes energy, drive and buckets of determination, though with a bit of passion in the mix it keeps one motivated and inspired.
BalanceGreat mumpreneurs don’t forget to look after themselves. There will be all-nighters and much hard work, and balancing this with making time for family, friends and hobbies is essential. Often, those cracking ideas happen when we are not focused on the business, so maintaining this balance is more important than you might think. Celebrations should be often, the little successes as well as the big successes along the journey. They are a great reminder of strengths and skills, which sometimes get overlooked in the day to day meleé of activity, pressures and stresses; both professionally and personally. The celebration may just be a well-made coffee and a biscuit! Eleanor Roosevelt said “Women are like teabags, you never know how strong they are until you put them in hot water”. She was bang on there! Kate Tojeiro is an executive coach at X fusion and author of “The Art of Possible – new habits, neuroscience and the power of deliberate action”.
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