(4) Massage egos
Praising others in an authentic way is very effective. Explain why Person X will be extremely valuable to your audience. The more specific the better; if you’re a fan it’s much harder to say “no.” (5) Clarity
Be clear with a) what the show is about, b) who the audience is, c) the types of questions you would ask upfront, d) time commitments and e) your typical podcast process. I always explain I require 30 minutes of stable, usable audio conversation. I record over Skype (audio only) and am happy to work around their schedule.
Storytelling is an art many leaders fail to grasp – not so for Charity: Water's CEO (6) What’s in it for them?
Make it clear what the benefits of your podcast are. Stick to your time limit and give them the final world – this final tip adds further value to your audience as well. (7) Ask for referrals
This is massively important if you’re in the early stages of establishing your podcast. That first contact can be integral to opening further doors and opportunities for you. People are generally very helpful, gracious and keen to oblige. Bryan Adams is the CEO and founder of digital marketing agency Ph.Creative
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