Gerry Ford, of Caffe Nero fame, doesn’t dilly-dally… the winner is NET-A-PORTER.COM!!! It’s the world’s premier luxury online fashion retailer with a site currently viewed by more than 1.8 million women per month. Net-a-Porter’s website, presented in the style of a fashion magazine, offers the international fashion-savvy customer all the latest, hottest looks and all the world’s cutting-edge labels via worldwide express delivery. And that means a lot of demanding customers. (After all, many of them will be spending up to £10,000 per year on designer clothes.) So the constant improvement of customer service is right at the top of the priority list. This year has been no exception. A global customer care manager has been appointed; local language customer service teams now dispense fashion advice in a variety of languages; more than 1.5 million e-mails are now sent every week including a “what’s new” e-mail that is tailored to the individual subscriber’s product, category and designer preferences; a dedicated area within the Virgin Upper Class lounge at Heathrow with an on-site personal shopper has been created. The results? For the financial year to January 2008, turnover grew from £37m to £55m. The number of new Net-a-Porter customers each month currently averages 6,500 compared to last year’s 3,500. Chief operating officer accepts the award, telling us it’s “really very thrilling”. He also thanks all the ladies in the room for their support!
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.