Name: Guy Levine

Age: 31

Company: Return On Digital

Company turnover: Projected annual turnover of ?1.5m

First job: CEO and founder Classic Direct

Dream job: Fashion photographer

Car: Mercedes Coupe

Economy, business or first class: Business Class

Most extravagant purchase: 52 hours of flying instruction to get my pilot license

Most-played song on your iPod: MGMT, Electric Feel

Best business book: Do people still read books? I just read blogs

Worst business moment: When I mistook our net profit figure for our corporation tax liability

Proudest business moment: Watching the people who work for me buy first houses, get married and have kids

Your business mentor: I am the most mentored person on the planet ? standing on the shoulder of giants and all that!

Next big thing: Locational social media

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