The study by the British Association of Beauty Therapists and Cosmetology (BABTAC) conducted the research to develop an understanding of what the UK’s females want from their work life, and hairdressing, fashion and beauty were dominant sectors on the wish list.
Interestingly, 34 per cent of respondents said that family members in the industry served as an inspiration for the career choice, making it the number one form of job guidance. Additionally, 16 per cent said the media was an influence, 15 per cent said education to date, 13 per cent said friends in the industry and 12 per cent added that celebrity idols had helped them make the choice.
The women surveyed were asked to choice their top career dreams and were able to select as many as they liked, regardless of whether they were employed in the sector. The top ten is as follows:
1. Hairdressing 36 per cent
2. Fashion 31 per cent
3. Beauty therapy 29 per cent
4. Interior design 26 per cent
5. Marketing & public relations 24 per cent
6. Accountancy 22 per cent
7. Law 19 per cent
8. Medicine (inc. mental health services) 14 per cent
9. Sports (Nutrition, training, physiotherapy etc) 11 per cent
10. Graphic design 8 per cent
When asked if they were working in their desired industry, 79 per cent said no, but of those who were, 38 per cent declared hairdressing as their aspiration and 34 per cent chose beauty. Meanwhile, 62 per cent said they believed they would work in their chosen industry in the future.
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Colin Webster, general manager, BABTAC, said: Its very positive to see the beauty industry come so high in the career aspirations of young women. There is an awful lot that careers in the industry can offer people, although some aspiring beauty therapists may be disappointed to find that theres a lot more to the job than the stereotypes in the media! It can be a very scientific craft and many people end up running successful businesses, working for themselves or even employing staff.
Its certainly not a career that should be shunned or dismissed; instead, it is an attainable option for anyone and has a great chance of real success; all you need is dedication and ambition. It would be interesting to focus on young men looking to break into the industry. This is a huge growth area and it’s fantastic to see a more diverse workforce.
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