Virgin Media Business have labelled this an ‘alarming divide’ between the promise of digital technologies and the scale of adoption by British businesses. Director of SMB at Virgin Media Business, Mike Smith, said: “there is an alarming skills divide between those doing it well and those who are struggling to seize all the opportunities that digital can bring them.” The report also found that 28 per cent of businesses said they didn’t have a website at all, and 13 per cent had no plans to build one. Despite these results, investment from businesses in hardware (35 per cent), web development and skills development are set to increase. And 28 per cent said developing their website was actually a priority; 10 per cent that training in digital skills was a priority, as well as 49 per cent who use LinkedIn to promote their business, despite a fear of a lack of knowledge in using social media effectively. Richard Branson, founder of the Virgin Group, said: “At Virgin we have embraced new digital technologies and it has transformed the way we do business and how we engage with customers. “Social media has proved to be one of the most effective ways of reaching our customers and there is much more data available for us to find out what our customers want, and how best we can create new products and services to meet those needs.”
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.