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James explained there is a seven-figure investment in place to achieve results as Hassle looks to clean up the industry itself, not just homes.?The UK?s domestic cleaning market is non-transparent and unregulated, with 95 per cent of transactions estimated to be cash-in-hand payments, possibly through the shadow economy,? he said ?Hassle.com provides a legal and convenient solution for both sides, customers and cleaners. We are proud to introduce transparency to this dated industry.? Given the business blurs the lines between offline and online, marketing campaigns will be found in the real world and digital world alike ? all of which will have a local flavour to increase relevance and personalisation. Explaining just how the brand will be promoted, James added: ?We are investing a great deal of time and money in effective marketing campaigns across our new cities, both online and offline. This will not only help towards attracting new customers and cleaners, but also promote Hassle.com as a local and trusted brand. ?In terms of specific marketing, we like to keep our brand fun and local. For example, we advertised on public transport across the North West of England with the title ?Manky Gaff?? ? this got a lot of people laughing and generated a lot of new customers.? Recognising that there is uncertainty in the face of the Brexit, James is still determined to drive the business forward and achieve results and recognition. ?We are more ambitious than ever to strengthen our position as market leader and to establish Hassle.com as a household brand. We are recruiting quality and experienced cleaners at a faster pace than ever before in order to cope with demand in new cities,? he said. ?We are also investing a lot more time and capital in running national marketing campaigns across the UK and Ireland, working tirelessly on a trusted and recognisable brand.? By Zen Terrelonge
James has got the right idea apparently ? this VC has recommended SMEs ignore the Brexit noise and focus on building great products.
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