“Leverage” is one of the six core systems that I recommend to all clients. I believe it is critical if you want to take your business to the next level. Using a leveraged system means doing the work once and achieving the result over and over again. First it’s important to understand the 80:20 rule; 20 per cent of your activity is contributing to 80 per cent of your sales. So your focus should be on that 20 per cent – and the other 80 per cent should be systemised and automated. In order to figure out where and what to automate, check out these four areas where you can unlock the greatest leverage: (1) Systems and technology What technology can be used to systemise your work? How can you leverage off new software and IT systems? You should also be asking yourself whether or not you are making the best use of your existing IT systems – are they as reactive and proactive as they should be? Are there advanced features you are not yet using? The end goal is to document and automate processes in your business so that they work predictably every time without requiring your intervention.
(2) Delivery and distribution This applies to both the delivery and distribution of your product or service and your marketing. What is the schedule for delivering your marketing content? What ways are you reaching out to your target person? What is your niche and how are they hearing about what you have got? The end goal in this sort of automation is to get everything – your product, your message, your brand – on time to the right place, the first time and every time. There should be a focus on consistency and efficiency.
Continue on the next page for the remaining details that will see your sales and profits growing at a much faster rate.
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