With over 70 million users, it’s amazing to think that Pinterest launched just four years ago. In that time, the site has grown not only in how consumers use the site to ‘pin’ and share images they find and like online, but also in the opportunities that the site offers to businesses. 

A recent study has shown that Pinterest drives more traffic to publishers than Twitter, LinkedIn, Reddit and Google+ combined, highlighting how Pinterest can help retailers to not only share beautiful images of their products, but actually drive traffic to their eCommerce site. 

Figures from a Global Web Index report also highlight that the visual social network is growing faster than both Facebook and Twitter, meaning it’s fast becoming one that retailers can’t afford to ignore.

Indeed, some brands and retailers, such as Boohoo.com and Laura Ashley, are realising the potential that Pinterest has to offer, creating dedicated accounts for the business in order to share and add pins of its own products in an attempt to build loyalty, and ultimately drive traffic back to eCommerce sites. 

With some retailers already enjoying the benefits of a more visual social offering in driving traffic to their sites, the question becomes ‘what next?’.

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