Sales & Marketing

High Streets see largest footfall boost in nearly a year

1 min read

17 April 2014

Britain's shoppers hit the high street in greater numbers last month, with total recorded retail footfall 1.8 per cent higher than this time last year and a 2.6 per cent boost for High Streets alone.

This was the largest boost in high street footfall in eleven months. Out of town shopping fared best with a 3 per cent rise but shopping centres weren’t so fortunate, recording a 0.5 per cent drop. 

Helen Dickinson, British Retail Consortium Director General, said: “These are strong results. They confirm what retailers have been reporting to us, that a combination of good pricing and promotions, with well-received new ranges, has driven a significant increase in shoppers on high streets and in out of town shopping centres.”

There were regional discrepancies however, with the West Midlands, Scotland, and the South West recording minor falls and Wales slumping by 2.7 per cent.

Diane Wehrle, Retail Insights Director at Springboard, said: “The high street has seen the most noticeable bounce back, from a 5.3 per cent fall in February and from a 7 per cent fall in March 2013, and the increase in the number of shoppers to out of town locations continues unabated for the third month in a row.

“It is shopping centres that continue to be challenged in terms of increasing customer numbers, and our data is delivering strong intelligence on why this is the case.”

Related: 5 ways retailers can harness new technology to increase footfall in stores

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