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Home business concept expanding due to new generation of mums

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Home businesses are the ideal solution for mums who feel too guilty to leave their children in nurseries while they go to work. Starting up a business from home means mums get the best of both worlds: they can put in the hours needed to run a business and spend quality time at home with their children.   

As mumpreneur Krista Waddell says: “Over 60 per cent of new businesses are started from home and most of them are being created by mothers who want to stay with their children.”

“The home-business route is an excellent way to bring people into employment who might otherwise not contribute to the economy”. 

Waddell is CEO of one of the companies proving that home businesses are the future for stay-at-home mums. After the birth of her daughter, Waddell set up Ounces2Pounds. Through her company, stay-at-home mums can host “gold parties”, where ladies can have their gold tested, weighed and valued by an expert – and even sell their wares. Waddell explains: “gold parties are basically a tupperware party in reverse”. 

And her idea is working: Ounces2Pounds made the Guardian’s list of top 50 good ideas for homeworking. 

The Body Shop and cosmetics giant Avon have also reported an increase in the number of mums taking up the role of party organiser and home worker and Apprentice star, vice-chairperson of West Ham United FC and full-time mum Karren Brady has recently joined Avon to mentor their part-time female homeworkers. 

She sums up the opportunities for these new-generation stay-at-home mums perfectly: “You don’t have to have an ambition to run a global bank and you don’t have to be at home just running a family.

“There is a combination between the two things; there are other opportunities out there.”

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