(1) What have the growth landmarks of the last 18 months (since you were featured in our Future 50) been?
Where do we begin? Since we were featured in the Future 50, we’ve increased our focus on the transactional/ecommerce side of the business as well as subscription. We now list 500+ different lines from the best independent breweries around the world and we keep breaking our “best day ever” for sales online.Key HonestBrew growth stats
- Founded: 2013
- Fundraising to date: £2.4m
- Growth: Running at 3x growth rate
- Staff: 16
- Customers: 50,000
- Products: 2,000 beers listed over time, 500 at any time
(2) Why did HonestBrew pick institutional investment over crowdfunding this time?

(3) What have the challenges of building out a brewery supply chain been?
(4) How do you think you’ve evolved as a CEO?
As the team has grown my role has definitely changed, when we were just starting the business it was about doing as much as possible in any area of the business and wearing many hats. Now we have a bigger team with a broad range of experience, my role is much more focused. I’m constantly looking at ways to push the growth of the business forward, prioritising the things that will make the biggest difference and making sure we have the best people in the team to achieve it.
(5) Have there been any customer services niggles to deal with, and how have you done this?
We are a really customer-focused company and as a whole our customers are really happy – we get loads of pictures of people sharing their beer, people talking to us about which beers they’re enjoying and even poems. Our biggest challenge is making sure we’ve got enough people to chat to our lovely customers and managing seasonal peaks. When we do find niggles, we try and solve them quickly to avoid further similar enquiries, for example, making something clearer on the website or improving account functionality.(6) What have you learnt about subscription customer retention that you could share with our readership?

(7) You’ve indicated before that there is some multinational bullying going on in your space – how have you dealt with this?
As a company, our biggest priority is supporting independents and helping them to get their beer into the hands of beer lovers across the UK. For that reason, when a craft brewery is purchased buy a large multinational we choose not to list them any longer. They don’t need the support from us any more as they have big budgets behind them, and we can focus our energies on promoting craft beer.(8) How will HonestBrew continue to grow but remain independent?
We’ve got a good group of investors behind us who believe in what we do and the industry and are keen to see HonestBrew continue to grow and expand. It’s our vision to be the home of craft beer – whether you are ordering online, out with friends or looking for trade beer for your eatery. The breweries we are championing are independents and it makes sense that we’d align ourselves with people who believe in this.Share this story