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Hosted Desktop UK: Disrupting the cloud market before it had even started

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Name: Hosted Desktop UK
Industry/sector: Technology
Date founded: 2010
Founder: Adam Chetnik
Location: Exeter

Hosted Desktop UK (HDUK) was created by Adam Chetnik, a man with more than ten years of experience in the IT business, during which he provided computer support, and designed and maintained networks.

He decided to his knowledge to entrepreneurial use to develop what he describes as “one of the most respected hosted desktop providers in the UK”, having spent the previous two years thoroughly researching and developing cloud-based technologies before launching in August 2010.

Of course, the cloud is a term that’s thrown around casually today, with consumers and businesses alike using the platform for file sharing and storage, but Chetnik was ahead of the curve.

Steve Thorns was brought in as sales director and together the pair went on to grow the business year-on-year to employ 13 people and support more than 6,000 users, enabling them to access their materials to work across multiple devices, including iOS and Android-powered models.

Service is at the heart of the firm, and 94 per cent of clients said they would recommend HDUK to another business.

Accountancy is a key market the company claims to dominate, and it’s also got plans to grow across other industries including legal, property and recruitment, having said similar companies have been unable to beat its customer satisfaction, reliability and competitive pricing.

That said, growth has even exceeded the company’s own expectations despite fast expansion predictions from the outset, with sales figures 88 per cent higher than expected in the first year.

Chetnik said: “The nature of IT is fast moving, with developments occurring on a regular basis, and so HDUK strives to stay at the forefront of developing trends. The firm’s ability to forward plan, evaluate and respond to the needs of the market means it is rapidly gaining the reputation as a trendsetter.

“HDUK is leading the way in terms of hosted desktop services in the UK, and continues to broaden its national client base. The firm also has its sights set on the global market – it is now able to take payments from customers in Euros and works with accountancy practices that require their users to login from overseas.”

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