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Hot 100 2012 – 11: Troy Asset Management

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The basics

Company name: Troy Asset Management
What they do: Independent fund managers
Headquarters: London
The boss: Sebastian Lyon

The financials

Latest turnover (£,000): 12,692
Four-year compound sales growth (%): 60
Latest Ebitda (£,000): 5,137

The details

Troy Asset Management was founded in 2000 by GEC’s legendary boss Lord Weinstock and named after his 1979 Epsom Derby Winner. He brought GEC’s pension fund manager Sebastian Lyon with him, and though Weinstock died in 2002, his co-founder has done Weinstock proud, turning Troy into one of the most dynamic fund managers in the city. 

One of Troy’s most important features is charging a fixed fee only – no performance related shenanigans. This is quite a big USP in the fund world, where a fee of two per cent and 20 per cent of any gains is the standard rate. 

Troy’s investors include wealth managers, private individuals, pension funds, charities and endowments. The investment approach is “unconventional and cautious”, characterised by a desire never to actually lose money. The firm’s turnover growth, from to £3.1m to £12.7m in four years, with a profit of £5.1m, reflects the popularity of this approach during these volatile times.

The Hot 100 2012 is brought to you by Investec, Jordans, Cass Business School and Your Business Your Future.

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