Hot 100 2012 ? 21: Wiggle.co.uk

The basics

Company name: Wiggle.co.uk
What they do: Top online bike retailer
Headquarters: Portsmouth
The boss: Humphrey Cobbold

The financials

Latest turnover (?,000): 86,787
Four-year compound sales growth (%): 53
Latest Ebitda (?,000): 10,535

The details

Wiggle.co.uk is the UK?s busiest retailer of bikes, cycling paraphernalia and a massive range of sporty kit. Sales are up from ?24.2m to ?86.8m in four years, with Ebidta of ?10.4m ? impressive in the cut-throat world of internet retailing. 

So how have they done it? Size of stock is one thing. Wiggle has 500 brands and 38,000 product lines on offer for a growing range of sports. 

An international focus is helping too. ?The website has been translated into nine languages and payment is accepted in 15 currencies. As a result, over half the world’s population can interact with Wiggle in their language and/or in their currency,? says Thomas Dibley, the marketing manager. Exports account for more than half of sales. 

In December, Bridgepoint paid a rumoured ?180m for the Portsmouth firm, providing a healthy return for Isis private equity which invested ?12m in 2006.

The Hot 100 2012 is brought to you by Investec, Jordans, Cass Business School and Your Business Your Future.

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