Hot 100 2012 ? 7: Ink

The basics

Company name:?Ink
What they do: Media that connects with airline travellers
The boss:?Jeffrey O’Rourke

The financials

Latest turnover (?,000):?30,591
Four-year compound sales growth (%):?76
Latest Ebitda (?,000):?1,480

The details

Ink produces in-flight magazines for some of the world?s biggest airlines, using research and passenger demographics to place appropriate ads and content in front of travellers.

The business is growing its travel-related trade media portfolio, launching the world’s first global passenger survey, and has branched out into advertising on websites, confirmation emails, print-at-home boarding passes and mobile applications.?

?We?re a global company and we have a clear, unique vision of how to connect with passengers,? says founder Jeffrey O?Rourke. ?We publish more in-flight magazines than any other company and we?re launching new conferences regularly. Our biggest problem is finding new talent ? if I could clone the people working here now I would definitely do it.??

Ink?s turnover has rocketed in recent years, fired by an acquisition, new launches and major contract wins. Sales in the last reporting year topped ?30.5m compared with ?5.6m four years before. Meanwhile, pre-tax profits have risen steadily, despite costs associated with growth, from ?810,000 to just under ?1.5m.

The Hot 100 2012 is brought to you by Investec, Jordans, Cass Business School and Your Business Your Future.

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