Any other business


Hot 100 2012 – 7: Ink

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The basics

Company name: Ink
What they do: Media that connects with airline travellers
Headquarters: London
The boss: Jeffrey O’Rourke

The financials

Latest turnover (£,000): 30,591
Four-year compound sales growth (%): 76
Latest Ebitda (£,000): 1,480

The details

Ink produces in-flight magazines for some of the world’s biggest airlines, using research and passenger demographics to place appropriate ads and content in front of travellers.

The business is growing its travel-related trade media portfolio, launching the world’s first global passenger survey, and has branched out into advertising on websites, confirmation emails, print-at-home boarding passes and mobile applications. 

“We’re a global company and we have a clear, unique vision of how to connect with passengers,” says founder Jeffrey O’Rourke. “We publish more in-flight magazines than any other company and we’re launching new conferences regularly. Our biggest problem is finding new talent – if I could clone the people working here now I would definitely do it.” 

Ink’s turnover has rocketed in recent years, fired by an acquisition, new launches and major contract wins. Sales in the last reporting year topped £30.5m compared with £5.6m four years before. Meanwhile, pre-tax profits have risen steadily, despite costs associated with growth, from £810,000 to just under £1.5m.

The Hot 100 2012 is brought to you by Investec, Jordans, Cass Business School and Your Business Your Future.

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