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Hot 100 2013 76: Boost Drinks

The basics

Company name: Boost Drinks
What they do: Energy drinks manufacturer
Headquarters: Leeds
The Boss: Simon Gray

The financials

Latest turnover (?,000): 21,615
Four-year compound sales growth (%): 31
Latest Ebitda (?,000): 1,480

The details

When your energy levels are running low, Simon Gray’s Boost Drinks is on hand to get you going again. Leeds-headquartered Boost Drinks, an energy drinks manufacturer, was founded in 2001 by Gray, who has built the brand into Britain’s second-largest energy drinks brand.

The company has developed around 20 different products across its Boost Energy, Boost Active and Boost Sport ranges, which it markets primarily through the cash-and-carry channel, servicing independent retailers. The Boost brand’s core proposition is to offer better value-for-money than the other established energy drinks makers (ie Redbull) ? and with better margins ? to appeal to petrol stations, newsagents and the like.

Today the company sells in excess of 20 million litres of drinks a year in nearly 20 countries, with turnover hitting £21.6m and and Ebitda of £1.5m.


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