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How a US family snap ended up on a Czech billboard

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The Guardian yesterday published the story of how a US couple’s family snap, featuring their two children, wound up promoting a grocery store’s home delivery service – on a different continent.

What amuses Real Business the most is that Mario Bertuccio, who runs the Grazie store in Prague and apparently found the image on the internet – said he would have sent the Smiths "a bottle of good wine" if they lived nearer to apologise.

Well, that’s generous of him.

We’d like to hear from entrepreneurs. What’s the lowest you’d go for “cheap” advertising” (Come on, own up.) Click on the Add a Comment button below.

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