Virtual reality is also an area of interest for the YPlan co-founder as he said: “The potential for VR to let customers experience an event before booking their ticket could also have a significant impact on the entertainment industry. “We’re currently limited to photos, snippets of music and video clips, but if a venue could give customers an immersive taster of their forthcoming event it could make that sales pitch much more compelling.” FieldHouse Associates MD Cordelia Meacher is unconvinced an Apple Watch would help to manage the business or provide company growth, but reckons there could be a side effect to boost the market. “It will no doubt help progress the wearable/smartwatch market as a whole, which means that we’ll see a number of different startups trying to disrupt sectors using what the Apple Watch can offer,” she said. “Being an agency working with companies on the bleeding edge of technology, we know that a few of our clients will be using the Apple Watch to look at how their customers could potentially use it. That said, it’s important we stay ahead of the curve on all the latest developments in tech, how people and companies are using them and trying to spot different opportunities.” As for other emerging tech developments, the PR agency boss expects artificial intelligence and machine learning could support her particular industry in the future due to a “need to track and measure sentiment around clients.” Angela Spencer, director of Angels at Play nurseries agreed with Guise’s comments about the Watch offering more freedom from the iPhone. However, it’s wearable spectacles that would be of particular interest to Spencer, who said: “ In my profession I would love to develop an app for the staff to be able to use instantly to record children’s development without the issue of cameras. I am looking to trial video glasses called SunnyCam in the nurseries to record children’s interaction.” Although the jury is still out on the Apple Watch from the UK’s entrepreneurs, some businesses have already introduced support. Some 60 per cent of Just Eat orders are processed via mobile apps on Android, iOS and Windows at present, so the online takeaway ordering service has launched its app today. Users are able to check delivery ETA and review order details.
We’ve got a free app for your £300 Apple Watch. Bargain. pic.twitter.com/H3OppB5hjP — JUST EAT UK (@JustEatUK) April 24, 2015Additionally, video conferencing service Blue Jeans has launched an app for the Apple device, which will allow business users to track meetings and view schedules. Explaining the decision behind the launch, David Maldow, founder and CEO of Let’s Do Video, said: “It’s much more natural — and discreet — to glance at your watch in the middle of a meeting than it is to dig out your phone. Blue Jeans for Apple Watch provides the kind of information and notifications that make sense on your wrist, while helping you gracefully move from one meeting to the next without navigating through calendar appointments or menus.” Alessandro Porro, VP of International at Ipswitch reckons the device will be a success, even if it is initially a slow burner, and urged businesses to be prepared. “The Apple Watch might seem like an overpriced gadget for some, but believe me, whether you want one now or not, it is just about to transform the way we stay connected, forever. This week signifies a real tipping point where wearable technology flips from being a niche or uber geek technology to the mainstream,” he said. “This means it will enter workplaces as either a corporately owned device, or simply on the wrist of gadget loving employees. Whether the devices expected in the business are personally owned or corporately owned, tweaks to policy and infrastructure are a must. “An increase in devices joining a corporate network has the potential to cause a drain on wireless bandwidth which can slow application performance. Organisations need to prepare for the snowball effect of the Watch. “A smart business will already be planning ahead to ensure that it has the right tools in place to provide clear visibility of who is on the network, what they have access to and the bandwidth they consume. Wearables are the biggest revolution since the smartphone and the Apple Watch is just the beginning. Businesses need to be ready.” By Zen Terrelonge
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