Wonder no more, we’ve got the answer: sales and traffic, sales and traffic, sales and traffic.Danny Sullivan from SearchEngineLand.com has been given some impressive/compelling stats from Facebook on what the Like button can do for your online business. Of course, as Sullivan points out, you should take these with a pinch of salt – they’re from Facebook, and not independently verified – but they make a compelling case for using the Facebook Like button on your website.
- Levi’s saw a 40 times increase in referral traffic from Facebook after implementing the Like button in April 2010 and has maintained those levels since.
- Outdoor sporting goods retailer Giantnerd.com saw a 100 per cent increase in revenue from Facebook within two weeks of adding the Like button.
- American Eagle added the Like button next to every product on their site and found Facebook referred visitors spent an average of 57 per cent more money than non-Facebook referred visitors
- American children’s clothing retailer Tea Collection added the Like button to sale merchandise and saw daily revenues increase 10 times.
- ShoeDazzle added the Like button to all of the products on its site and within the first month had thousands of likes for its top products.
- ShoeDazzle also lets people login to its site using Facebook, and Facebook-connected users were 50 per cent more likely to make repeat purchases every month than average shoppers.
- When a Ticketmaster user posts a specific event they are attending, or may want to attend, to Facebook, it generates $5.30 of direct ticket sales
- Eventbrite reports that a link shared on Facebook is worth $2.52 in ticket sales.
- The average media site integrated with Facebook has seen a 300 per cent increase in referral traffic.
- People who sign in with Facebook at The Huffington Post view 22 per cent more pages and spend eight minutes longer than the average reader.
- Users coming to the NHL.com from Facebook spend 85 per cent more time, read 90 per cent more articles and watch 85 per cent more videos than a non-connected user.
- ABCNews.com, Washington Post and The Huffington Post are said to have more than doubled their referral traffic from Facebook since adding social plugins.
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