How can Facebook “Like” help you?

Wonder no more, we’ve got the answer: sales and traffic, sales and traffic, sales and traffic.

Danny Sullivan from SearchEngineLand.com has been given some impressive/compelling stats from Facebook on what the Like button can do for your online business.

Of course, as Sullivan points out, you should take these with a pinch of salt – they’re from Facebook, and not independently verified – but they make a compelling case for using the Facebook Like button on your website.

Commercial stats:

  • Levi’s saw a 40 times increase in referral traffic from Facebook after implementing the Like button in April 2010 and has maintained those levels since.
  • Outdoor sporting goods retailer Giantnerd.com saw a 100 per cent increase in revenue from Facebook within two weeks of adding the Like button.
  • American Eagle added the Like button next to every product on their site and found Facebook referred visitors spent an average of 57 per cent more money than non-Facebook referred visitors
  • American children’s clothing retailer Tea Collection added the Like button to sale merchandise and saw daily revenues increase 10 times.
  • ShoeDazzle added the Like button to all of the products on its site and within the first month had thousands of likes for its top products.
  • ShoeDazzle also lets people login to its site using Facebook, and Facebook-connected users were 50 per cent more likely to make repeat purchases every month than average shoppers.
  • When a Ticketmaster user posts a specific event they are attending, or may want to attend, to Facebook, it generates $5.30 of direct ticket sales
  • Eventbrite reports that a link shared on Facebook is worth $2.52 in ticket sales.

Media stats:

  • The average media site integrated with Facebook has seen a 300 per cent increase in referral traffic.
  • People who sign in with Facebook at The Huffington Post view 22 per cent more pages and spend eight minutes longer than the average reader.
  • Users coming to the NHL.com from Facebook spend 85 per cent more time, read 90 per cent more articles and watch 85 per cent more videos than a non-connected user.
  • ABCNews.com, Washington Post and The Huffington Post are said to have more than doubled their referral traffic from Facebook since adding social plugins.
Do you use Facebook Like buttons on your website? Have you seen a direct impact on sales?

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