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How Gooey manufactured a sticky situation to shake up the mobile accessories market

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Name: Gooey
Industry/sector: Technology
Date founded: 2014
Founder: Rachel Verghis
Location: London

Gooey is a manufacturer of mobile accessories, allowing its customers to go hands-free in an instant with removable and reusable covers that enable users to stick their devices to smooth and glossy surfaces, whether it’s a desire to place a tablet at a desirable height to watch Eastenders on or otherwise.

What’s particularly innovative is the fact the polyurethane epoxy design means that the cases don’t leave a sticky residue to contend with, despite being fully adhesive.

The company itself was launched in January 2014, a vision of entrepreneur Rachel Verghis, who thought there should be a way to solve the issue of holding a mobile while multi-tasking.

“The idea came to me a year ago. My parents would call from Australia to watch and speak to my three-year-old son on Skype. I found myself constantly running around after him, trying to pin him down long enough to speak with them,” she explained.

“I realised that it would be great if I could put the iPad on the window out of reach above where he was playing and my parents could watch him whenever they wanted through Skype. I started researching materials until I found the perfect one and then started with just the skin. It wasn’t long before I decided it would be a great idea to find something stylish that I could keep on my phone at all times and the skin gradually became a case.”

In just a year since launching, Gooey is now sold in 23 countries and develops covers for multiple phones, tablets and also stands. On the topic of future development and growth, the company is pushing into art, design and fashion partnerships.

Verghis said: “I strongly feel that the company’s future lies in collaborations with artists and designers. We’ve recently created a Polly Bean series with cartoonist Neil Kerber. We’ve also created a pink Gooey cover for breast cancer charities with QVC. Bespoke designs are something we’re going to explore further. So far we’ve worked with Lancôme, Calvin Klein and Denon to name a few, while also making one-off samples.”

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