How important are your shoes?

I?m sure we all know that how you look on the day matters as well ? but how many of us give our footwear another thought? Something as trivial as the footwear you have on can have a big impact on your state of mind and attitude when meeting people.

Let me explain:

It was 18:00 in the evening, and I?d seemed to have crammed a week?s worth of stuff into the day ? and the working part of the day was not over yet. 

Even though I’d carefully chosen comfortable footwear, my feet hurt. Two little blisters on my toes meant that my “comfortable” flat shoes for walking between locations were anything but comfortable. So I changed into my heels for the last part of the day ? these are “every day comfortable shoes” according to Clarks?

Two hours of working a room really does allow you to road test how “every day comfortable” a shoe really is. (If you’re wondering, these failed the “ball of the foot burn” test).  

I don?t know about you, but when my feet are hurting and I am tired, I really don?t have the energy or va-va-voom to circulate and be witty, charming, friendly and positive. A slight problem when your brand suggests that?s who you are?

So, what?s the lesson here?

  • Wear comfortable shoes when you’re going to be standing up and working the room
  • Don’t try and do too much in a day and then go networking in the evening
What are your suggestions for how to bounce back when your feet are hurting and you have to spend the next two hours standing on them as you work the room?

Heather Townsend is the author of The Financial Times Guide To Business Networking. and the founder of The Efficiency Coach. Follow her Partnership Potential and Joined Up Networking blog for more useful tips and tricks.

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