
With Mash Direct, promoting the provenance of our produce is key to our international presence. That being said we’ve learnt along the way that there’s no “one size fits all” approach when it comes to promoting these products abroad. As a result we’ve put together some top tips for promoting home-grown produce both in the UK and internationally.
(1) Emphasise heritage
Provenance is becoming increasingly important around the world. For consumers in overseas markets, products with British heritage are highly desired. Businesses need to make the most of this and ensure that they are emphasising their provenance to the best of their ability. As a sixth generation farming business, our brand has a strong heritage for us to build on and share. For new brands this is harder, but it’s an excellent opportunity for you to tell your story as you grow and mark your place in the market. Read more articles written by Hamilton:- How to navigate export markets
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(2) Consider branding
(3) Define your wider strategy
Positioning your product on the global stage is no mean feat. New brands are launching every day and so assessing your wider marketing strategy is really beneficial. As well as communicating your provenance through your branding, to really make an impact in a particular market localising other areas of your marketing could be key. The media landscape varies across the world. If you’re looking to advertise, be mindful when translating that it has the same meaning in each country and your values shine through. You’ll then be on the road to success.Share this story