
I confess, when “Instagram husbands” recently became a “thing” I felt nothing but empathy for the growing tribe of frustrated partners spending too much of their time as “human selfie sticks”.
These poor guys who are stuck relentlessly photographing the carefully composed “natural” exploits of their loved ones for the world of Instagram, Twitter and Facebook to see. It was to avoid this Instagram husband trap that I co-created our app, Pollpic. Here’s how.It started with a “chelfie”
Any good entrepreneur will recognise a demand and create a supply. I’d spotted a pattern in my wife’s shopping habits, where she would bombard me with an endless series of “chelfies” (changing room selfies – I wasn’t aware they were a thing, either).Creating a platform
I have a background in startups and development. My idea for Pollpic was a go-to app for users to gauge opinion through a simple swipe of a picture. But, I needed a partner with a more visual background. Teaming up with an old friend Alvan Whittaker – who came from the fashion business having nearly gone professional as a footballer – gave the idea application beyond the consumer platform. We got to work creating an app that creates create image-based polls that can be shared through Facebook, Twitter or What’sApp. Read more about Instagram:- Five years in: Instagram is the epitome of line-of-sight marketing for the digital age
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Finding the right investment
The investment journey
One of the key aspects is to start the investment process as early as possible as it can take some time. Even when you’ve secured the finance, never close the door to further investment opportunities. Chances are that there is always something lurking in the dark that you have missed and it’s so important to have a safety net.Keep learning
When starting a new venture, we always look at our strengths. As with any startup, the reality is that we have to be able to juggle many balls and wear a lot of hats. Whether you’re creative or business minded, there’s always something more to learn. So it’s important to build the right team around you and not feel that you have to do it all on your own. Get the best person for the job that reflects where your business is and aim for the sky. While Instagram was the inspiration for Ranjet Chohan’s business, the social media platform has actually enabled these small businesses to recruit, boost sales and build brands.Share this story